When it comes to email marketing, the idea is simple: you need to create content that inspires people to do something. But in practice, coming up with that content can be hard. So how can you make sure your messages are ones that people actually remember? Below are the top seven email blunders businesses are making and how to fix them.
Tag: email marketing
The double opt-in has quickly gained popularity in the email marketing world to become best practice, but have you jumped on board? Here’s a handy breakdown of what it is, how it will help you keep readers engaged, and also fight spam.